What exactly where Kia thinking when they approved this print advert?
I get the edginess.
I think, but I am really a bit “huh” when I look at it and go really, advertising about teachers seducing kids, and “seeing” them as consenting adults … that IS a super campaign.
Well done Kia on this one!
Footnote:
Note from Kiki – July 14, 2011 at 11:39 am
http://www.autoblog.com/2011/06/22/kia-gets-wickedly-suggestive-with-childrens-fairy-tales-for-spo/
http://www.autoblog.com/2011/06/27/kia-disavows-sexy-cartoon-ads/
found this about it – apparently KIA does not have anything to do with the ad.
Kiki
/ July 14, 2011http://www.autoblog.com/2011/06/22/kia-gets-wickedly-suggestive-with-childrens-fairy-tales-for-spo/
http://www.autoblog.com/2011/06/27/kia-disavows-sexy-cartoon-ads/
found this about it – apparently KIA does not have anything to do with the ad?
reluctantmom
/ July 14, 2011Good to know – I saw it on an ad award site and it did not indicate that it was not a Kia approved advert – but good to know, I will take Kia out of the “sh&t brands” box now.
nolene123
/ July 14, 2011Its bad, but I dont actually get it ? Can someone point me in the direction of the punchline ?
reluctantmom
/ July 14, 2011I think the point is that the Kia can switch between two temperatures ….. innocent and paedo.phile with one easy click of the temperature gauge … or something of that nature ….
Kiki
/ July 14, 2011I also had to read it a few time to actually believe it!!!
With all the sexual abuse and rape of students by teachers in SA and elsewhere it is a bit insensitive and a bit crass to me.
Dont like it at all!
gloeiwurmpie
/ July 14, 2011Yes, that is the advertising industry I know. I am sure every ad agency has a list in their office of taboo topics that forms the basis of most ads. The devil is an advertising director! Ha ha.
Janine
/ July 14, 2011That is a terrible ad… I read it 3 times and I am still thinking huh?
Lea White
/ July 14, 2011WTH!!! That’s a terrible ad!