Not sure what they were thinking with this advert?

What exactly where Kia thinking when they approved this print advert?

I get the edginess.

I think, but I am really a bit “huh” when I look at it and go really, advertising about teachers seducing kids, and “seeing” them as consenting adults … that IS a super campaign.

Well done Kia on this one!

 

Footnote:

Note from Kiki – July 14, 2011 at 11:39 am

Advertisements
Leave a comment

8 Comments

    • reluctantmom

       /  July 14, 2011

      Good to know – I saw it on an ad award site and it did not indicate that it was not a Kia approved advert – but good to know, I will take Kia out of the “sh&t brands” box now.

      Reply
  1. Its bad, but I dont actually get it ? Can someone point me in the direction of the punchline ?

    Reply
    • reluctantmom

       /  July 14, 2011

      I think the point is that the Kia can switch between two temperatures ….. innocent and paedo.phile with one easy click of the temperature gauge … or something of that nature ….

      Reply
  2. Kiki

     /  July 14, 2011

    I also had to read it a few time to actually believe it!!!
    With all the sexual abuse and rape of students by teachers in SA and elsewhere it is a bit insensitive and a bit crass to me.
    Dont like it at all!

    Reply
  3. gloeiwurmpie

     /  July 14, 2011

    Yes, that is the advertising industry I know. I am sure every ad agency has a list in their office of taboo topics that forms the basis of most ads. The devil is an advertising director! Ha ha.

    Reply
  4. Janine

     /  July 14, 2011

    That is a terrible ad… I read it 3 times and I am still thinking huh?

    Reply
  5. WTH!!! That’s a terrible ad!

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: