Will the Vanish commercial vanish if I put Vanish on it?

There is a new Vanish television campaign on television.  Actually I am not sure if it is new, it is new to me, so for ease of use just call it new.

I am not sure if you have been fortunate enough to see this airing on television.

It is so damn good they decided that they need a {black} and a {white} version.

The black version has two women standing in a kitchen, casually, each with their own washing machine.  That seems normal, I always bring own washing machine over when visiting my mates – and we usually position it casually in the middle of the kitchen.  Whilst we chat about the things that worry us about our washing.  It happens ALL THE time!

So the two women are looking at brightly coloured shirts pulled from each of their washing machines.  The washing machines are in the middle of the kitchen, clearly close to a water supply.

The one crows about how the stain is out, and the other woman looks dejected as hers it appears is not.  The answer is Vanish.

The white version is two women standing no doubt in the same kitchen – I am sure that no expense was spared on this ad campaign.

These two women are dressed by the assistant to the assistant stylist who puts together Bree van der Kamp’s outfits on Desperate Housewives.  Thin string of pearls, dress nipped the waist with a skinny belt, perfect hair, you know the type.

Same two washing machines IN THE MIDDLE of the kitchen.

The first woman is looking at a long sleeve clearly GREY shirt that is dry and ironed, but which we must believe has been pulled from her washing machine. Because shit always comes out of the washingmachine dry and ironed.

She laments how she cannot get her husband’s shirts WHITER!  She is having a conversation and wrinkling her slightly botoxed forehead about why her husband’s shirt is not WHITER!  Her husband’s shirt not being white is causing her great distress — you understand.

Oh my fkn stars!

What the hell is Vanish trying to do?  Alienate their hard-won customers they might have lured with their funky pink packaging.   I am beginning to suspect that they have dug up an ad-man from 1930 and put him in charge of this account.

Initially I was horrified.  I thought I misunderstood, but I was lucky enough to see this advert twice. Either I have fallen through a worm hole in time, or the advertising team at VANISH have lost their fkn minds!  Sadly it appears to be the latter.

Here is a warning, if I ever arrive at your house with my washing machine, I insist that you smack me against the side of the head with a metal doorstop.

If I am ever standing in the middle of your kitchen, or you are in mine, and we both have our washing machines on hand, and I ever utter the phrase: “I don’t know what to do to get my husband’s shirts whiter!”

I give you permission.  No retract that.  I implore you to hit me between the eyes with the microwave oven – plugged in or not is irrelevant.

Vanish, seriously what the fk are you doing?

Leave a comment


  1. Adverts that are aimed towards women are usually headdesky. I really hate the ones that make clean some sort of romantic happening. Here is a funny video about how horrible laundry commercials can get. http://current.com/shows/infomania/90087979_sarah-haskins-in-target-women-laundry.htm

  2. Karen

     /  September 3, 2012

    The only liquid you will find in this house is wine. And we don’t have to consume it in the kitchen. See you later? Laugh

  3. It’s like the (AA) washing powder, sorry – liquid – FAIRY, with the flyswot that klaps her madam’s hand with said swot and says, ‘Ah, ah! only 1 small kêp!’ Although, I think this washing liquid ad actually does portray to certain extent, what is happening in SA households, somewhere in the land. And that is why the white madams giggle politely…

  4. Claire

     /  September 3, 2012

    I also hate the ads, but as sad as this is …there are those people out there (okay, maybe they don’t drag their own washing machines around, but they are out there)

    I went to a moms and tots type thing with Brandon and there were 2 women who would discuss how to get stains out of clothes EVERY SINGLE time we were there. And one lady even went on to add that this is what her and her full time washing domestic (not to be confused with her full time chef, or full time ironing lady, or of course either of her nannies) argue about most days – how to get freaking stains out of the little angel’s (demon’s) clothing.

    Oh my hat ! Did my head in and I changed classes

  5. Joyce

     /  September 3, 2012

    Darn… and there I was gonna invite you and your washing machine over for a cuppa and some husband shirt washing this weekend! I will now have to find another friend and her washing machine…

  6. Theresa Richards

     /  September 3, 2012

    I couldn’t agree more. Thanks for showing me that there are some sane people out there that feel precisely as I do regarding some the ludicrous advertisements out there. You can pair this one with the washing powder ad (I think it is OMO liquid – shows how effective it is) where the mom/mom-in-law smacks the wife’s hand when she wants to put more in her washing machine. What planet are these ad people and marketing execs from?! I am ashamed to call myself a marketing consultant when I see Sh!t like this approved for filming and airing on TV!

  7. I had a good laugh reading this because I’ve seen both adverts and just couldn’t place my pulse on what was so wrong with the ads then I read this. Seriously it looks like the ad people must have left their brains at home when they were developing the ads and the execs at varnish obviously did the same when it was pitched to them (OH DEAR!!!)


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