For f*k sake, why do PR companies get it so wrong?

{I have been wanting to post this for some time, but I keep thinking that one of the rules of media is not to alienate all the potential advertisers and PR companies.  Surely.  I have however come to the conclusion that I really am not dependent on advertisers, and PR companies .. .. or their products. So, with that in mind, here is me throwing caution to the wind ……}

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I am not exactly the darling of the media industry.

I really do not care much for free give-aways.  I don’t really want to punt your product on my blog, and I automatically delete press releases that have been spammed on to me.

I have very little interest in trying to make a living through my blog.

I like to blog.  I like to blog when I want.  About what I want.  When I want.

Nothing makes me less likely to blog than feeling forced to blog about something or someone.

I do not really want to watch my P’s and Q’s when it comes to whether I am going to have a bit of a shit fit at a later stage that may or may not involve your product or your client’s company.

I really just could not be arsed.

The last Blog Meetup I went to – there was quite a bit of talk about Bloggers and PR Companies and how we can work together.

I have had very limited experience with PR companies other than the odd SPAM.  I get really frustrated when I get press release, after press release, after fucking press release.  {though I do ask to be removed from the mailing list …. politely}

I have not posted a press release on my blog.  Ever.  I am not likely to start now.

I do try to be as courteous as I can – if you think Reluctant Mom and your client can do something together, then contact me directly with something that sort of interests me, and will appeal to my readers.

The problem is I get invited to events.  In Johannesburg.  I AM IN CAPE TOWN.

I get notified about products that have ABSOLUTELY no relevance to my life.

In get sent the same thing that almost ever blogger is sent.  So even though I MIGHT be vaguely interested in your product, when I see the same thing pop up on 5 other bloggers pages, then I am not going to be posting it on mine.

I get press releases.  I DO NOT POST PRESS RELEASES.

I get asked by PR companies about my visits/hits/pap smear results.  NO, YOU CANNOT HAVE MY NUMBERS, NOW GO AWAY!

I am sure there are lovely, bright, clever and some very talented PR people out there.

I am almost sure of it, though the evidence that I am presented with leads me to believe otherwise.

Why do PR people not work harder at forging relationships with specific bloggers, rather than spamming all of them?

Or is this a numbers game and you send 100 mail shots in the hope of getting 2 that will stick?

If so, that even makes me feel more special.  In theory I am a motorist and you are just handing out brochures at a street corner, and hoping one of us is going to read it and then go and buy your pizza {insert product} or tell a friend about it.

I can honestly say my soul dies a little every time my mail box opens and there is something from a PR company.

I want to be excited about your PR company.

I want to be wowed by the product you are trying to punt.

I want to think “wow, you are so clever you have really got my attention ……”

I love a good advertising campaign — I do.  Make me think, make me go “hey I am intrigued” and I am yours for the taking.

The problem is that your email is generic.  And so annoying that you irritate me.

I just want to delete you. With a hard delete, not the soft one where I can change my mind and go and get you out of my deleted folder later.

 

I also accept that I might be the only blogger who thinks this way, and there are PR folks who are getting it right.  Or not.

Leave a comment

3 Comments

  1. I agree. ive stopped reading 3 very popular blogs because of all the pimping they do. its so boring.

    Reply
  2. I agree with you. I really go off blogs and bloggers who turn ‘commercial’, I read blogs where the person has something interesting to say, and is real, as soon as they start fishing for publicity, comments, popularity etc they lose their essence and I lose interest.
    If it is not YOU it’s not interesting.

    Reply
  3. Jimina

     /  October 2, 2014

    I am not a blogger but an avid blog reader and have actually stopped reading quite a few blogs because of all the shit they punt. If I want tooth whitening toothpaste I really don’t need to read about it on a blog.

    Reply

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