When Kotex Pads and Blitz looked like a match made in heaven ……

I popped into Pick ‘n Pay Plattekloof Center recently, and wandered down the “outdoor” aisle, the one that looks very manly.  And makes you want to go home and start a fire.  Not necessarily in your fire place.

At the end of the aisle was the usual selection of Blitz/Fire Lighters, I can’t even remember what I was looking for to make me wander down this end of the store.

Maybe the shock of seeing such an interesting product juxtaposition rewired my brain and made for forget.  Its all possible.

I saw what can only be described as an “interesting” product placement  – or a “brilliant” product placement by Kotex pads.

I really like advertising/marketing that marries two unrelated ideas and makes them so brilliant that from that point on wards cannot “not” associate the two.

Mentos and Coca-Cola for instance.

Wine and …. more wine.

They pack so much wine in one aisle.  And so many varieties, sometimes you cannot just buy one, because then you look at the other bottle on the shelf and feel dreadfully sorry for it, so you buy it too and so it the chain of events continues until you start to make your way to an AA meeting.

Tip:  I do think you should place wine glasses in between the wine bottles – a “buy 6 of these bottles”, and get 6 lovely wine glasses at a discount or something.  I personally adore wine glasses.  They are second to books in my impulse purchase list.

Kotex, I put it to you — I think this might be an unbelievable placement strategy and I, for one, am hanging on with a large glass of wine, some popcorn, dying to hear the thinking here.

Or is it going to be a sad and rather painful “performance appraisal” meeting with one of your store marketers.

I really do hope it is the former.

{over to you Kotex Pads……}

1506_kotex_pads

{I took the photograph, hence the slightly grim quality — there is no photoshopping going on here.}

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1 Comment

  1. Gogga

     /  June 30, 2015

    I suppose if you are going to have a FULL outdoor moment and you don’t have a fire starter handy then you can always use one of these. Or perhaps you don’t wnat to leave your beloved new made fire so men wear one of these so can let go little bit at a time – gross.. now I am taking this comment the wrong way.

    Reply

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