Pick n Pay’s twitter #fail! {Georgina Guedes writes for News24}

So, earlier this week, Celeste Barlow, a mommy blogger (sorry, horrible term), wrote a blog piece that got her a lot of eyeballs (another crap term, sorry). My mom friends republished it – they laughed and commiserated – because it clearly touched a nerve.

The nerve is this: Pick ‘n Pay is apparently running a campaign in which, for every R150 you spend, you get a toy called a Stikeez (I don’t know what the singular form is). This means that if you have more than one child, your minimum purchase had better add up to [number of children] x R150.

Barlow has three, so her minimum purchase has to be R450 – and apparently her kids frisk her as she gets in the door.

The blog was funny. It’s nice to read something about parenting that isn’t drowning in saccharin “we are all winners here, we love all the brands” sentiment. She swears. And she signs off by wishing the Pick n Pay marketing team Chlamydia. It’s very merry.

Read the rest of this article here:


Leave a comment


  1. Amina

     /  August 27, 2015

    The first thing I thought when I saw the stickers ad, was ‘oh no, MORE plastic shit’. The second was, good marketing campaign but it means that if it catches on, people will spend thousands to get all the pieces as their kids will throw tantrums. What is Pick n Pay causing…and indirectly people teaching their children. Hell no, not going to be ransomed!

  2. Alexandra

     /  August 24, 2015

    Was going to comment on your original post but 188 comments – whew!

    So any way what I wanted to tell you is that I think many teachers are no agreeing with you – seems Stikeez are now banned from several schools. And we know why…

  3. Gogga

     /  August 18, 2015

    I have been reading your blog for years now and YOU ARE FUCKING AWESOME!!!!!. people can say what they want, but there are more of us out there that think you are AWESOME!!! You have helped me in more ways than I can say thank you. Keep up the great writing. P.S. stikeez seems to have made it to the UK, damn that Larry and his ideas.


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